what is customer experience?
Customer Experience is the way the customer first perceives your company, how they shop and buy with you, then how they enjoy your product.
By investing in CX, just some of the benefits you will notice include an increase in sales, a reduction in churn and a lowering of maintenance costs.
Customers who have positive experiences are more likely to become loyal repeat clients, and advocates for your brand.
learn more about each stage below
start the journey
Customers begin their relationship with your brand from the second they hear about it- whether through social media, from a friend or in a magazine.
Have a consistent, unique message so you can control the way customers see your company, and make it easy for them to learn about you and your product offerings.
explore the options
It's easier than ever, and expected, for customers to shop around for the best price, best version of the product, and easiest way to obtain what they're looking for.
Ensure that your web presence meets all the needs by investing in SEO-specific, easy to understand content.
make the choice
Once a customer has decided what product they want, they don't want to waste time figuring out how to purchase, and they don't want to go through a long, complicated buying experience.
Use analytics to your advantage and ensure that the customer has no reason to abandon their shopping cart on your site.
Enjoy the view
A purchase is made! The journey doesn't end here though. A strong CX strategy ensures there is plenty of positive interaction between the customer enjoying the product and the company that is happy to support the customer's usage of it.
Consider implementing a loyalty program that rewards customers for their loyalty, and for bringing their friends along too.